Welcome
This is not a wellness site.
It looks like one on purpose. The cream, the italics, the little affirmation box that refreshes daily. That's the costume, and it's worth wearing well, because the wellness and productivity industries have spent a decade proving that if you dress an idea in a serif font and a sage green background, people will pay for it.
So we did the maths on that.
The Cult of Better exists to take the piss out of an industry that has turned "you already know this" into a subscription. Drink more water. Sleep properly. Stop doomscrolling at midnight. None of this is news. It wasn't news when your nan said it either, she just didn't charge €340 for a lamp to say it with.
Every piece here is doing one of two things: taking a real wellness or productivity product, claim, or guru, and holding it up to the light, or building a fake one that's slightly more honest than the real ones, which is a low bar and we still occasionally clear it by accident.
No affiliate links. No course. No "swipe up." If something here ever sounds like it's selling you a transformation, check the footnote.
It's confessing.